Marketing with a poster stand in trade shows or other indoor events can truly add to the strength of your visual impact toward your target audience and potential customers. A poster stand can help you properly display your banner or poster to make it look more professional. The chance of success is higher if you are able to choose a suitable poster stand for your marketing campaign.
As you might have already guessed, there are several different types of poster stands that you can choose. Depending on your needs, the best type of poster stand for you may vary.
The few considerations that you need to make is about the size of the graphic that you print, the venue that you will put it up in or whether it will be indoors or outdoors, and more.
Let’s take a look at several different types of poster stands:
1. Retractable Poster Stands
A retractable poster stand is also known as roll up banner stand. This poster stand’s mechanism is quite similar to a window shade. The printed banner or poster that is going to be displayed is stored in the base and can be rolled either up for display. The graphic will be attached to a supporting rail so that it can stand up straight. This type of poster stand is one of the most popular and most commonly used for indoor events. However, some types of retractable poster stand are sturdy enough to be used outdoors.
2. L Poster Stand
L poster stand has a frame that is shaped like the letter L to support the poster or banner. The shorter side of the frame supports the poster stand on the floor. Meanwhile, the banner or poster is clipped at the top and bottom along the longer frame so that it can be held staright up in place.
3. X Poser Stand
The X poster stand’s frame crosses each other, shaping and X with another frame supporting it. So, there are three legs supporting the structure. The banner or poster used with this poster stand is clipped on all four sides.
4. Outdoor Poster Stand
If you want to promote outdoors, you have to find a poster stand that is sturdier and heavier also water resistant. This type of poster stand usually sacrifices mobility for extra durability, making it more stable against various outdoor challenges such as wind and other conditions.
Poster/Banner Material
Most people use either fabric material or vinyl material for poster or banner stands. You are free to choose one that suits your liking more, because all poster stands can support both types of material. If you want a smoother and more long lasting banner or poster, you should choose the vinyl material because it is more durable to tearing, creasing, and it also creates sharper images. But if you want a different texture and lighter material, then you can choose to use fabric for the printing of your graphic. However, it’s definitely not water resistant and it has higher risk of damage than vinyl material.